How to Make a YouTube Media Kit and Price Brand Deals in PKR

Brand deals are not only for big channels. Brands work with creators of many sizes, especially when the audience fits their product. But when a brand asks "What are your rates?", many creators do not know what to say. A media kit solves this.

What a media kit is

A media kit is a one-page summary of your channel that you send to brands. It usually includes:

• Your channel name and a short description of what you make.

• Your key numbers: subscribers, average views and where your viewers are from.

• Who your audience is.

• Why a brand should work with you, including your best results.

• Your rates for different kinds of promotion.

• How to contact you.

Use average views, not subscribers

Brands care most about how many people will actually see their message. Look at the average views of your last 10 videos rather than your subscriber count. You can find where your viewers are from in YouTube Studio under Audience.

How to think about pricing

Pricing in Pakistan varies a lot between brands and niches, so there is no fixed rate. A practical approach is to start from your average views and set different prices for different formats. A short mention inside a video costs less than a full video about the brand, and a community post costs less than a Short.

CIVE's Media Kit tool gives you a starting point. It suggests a PKR range for four formats: a 60 to 90 second mention inside a video, a full video about the brand, a YouTube Short and a community post. The range is based on your average views and goes up when less than half your viewers are from Pakistan, since viewers abroad are often worth more to brands. Every number stays editable, so you can change it to match what you know about your market.

Making your kit

Enter your channel name, subscribers, average views, the share of viewers from Pakistan, languages, contact details, what the channel is about, and any highlights. For 1 credit, the tool writes a tagline, bio, audience section and reasons to work with you, in English, Roman Urdu or Urdu.

You also get a ready pitch email with a subject line and a list of brand ideas to pitch. When you are happy with it, save the kit as a PDF and attach it to your email.

Open the Media Kit tool in CIVE, fill in your numbers, and send your first pitch this week.